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 Visit London is a private company limited by guarantee. It was established
in 1963 and it is the official organisation for London. Visit
London employs around 100 staff under Chief Executive, James Bidwell.
Visit London is funded by partnership subscriptions and commercial activity.
It receives public funding from the Department for Culture, Media and
Sport via the Mayor of London and the London Development Agency and London Councils.
Visit London’s offices are on the south bank of the River Thames between London Bridge and Tower Bridge, next to City Hall. Contact
Us.
Visit London’s role is to:
- Promote and market London to leisure and business visitors.
- Advocate quality improvements to tourism infrastructure and services.
- Work to maximise the benefits of tourism for Londoners and the local
economy.
- Visit London works closely with a number of key partners.
Visit London’s key activities:
- Marketing - campaigns and marketing
strategy, Visit London publications, trade shows.
- Partnership - activity and opportunities.
- Travel Trade - publications
and exhibitions.
- Press - Visit London and London
news, press photo library.
- Media/Digital - websites, London TV and information gathering
Visit London's Environmental Policy
At Visit London we regard sustainability and tackling climate change as key strategic issues for us and for London as a whole. We are therefore committed to the implementation of an effective environmental management system that will not only reduce the impact of our activities on the environment but also increase our efficiency and effectiveness.
Read more about our environmental policy
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