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Dedicated to London's future, Visit London has a diverse team of leaders, each with the vision, discipline and determination to turn ideas into innovations.
 | James Bidwell
CEO
James joined Visit London in June 2005 following a highly successful period as Selfridges Marketing Director. A key member of the Selfridges team from 2001, he masterminded innovative and award-winning campaigns including Body Craze, 23 and a half Days of Bollywood, and Brazil 40 Degrees. He also launched two major new stores in Manchester and Birmingham. James' favourite London experience is gazing out from the Millennium Bridge, an icon of contemporary architecture, at the City with its wealth of heritage and the South Bank, the face of cultural London. |
| Sally Chatterjee
Deputy CEO
Sally joined Visit London in April 2007 with overall responsibility for Marketing, Communications and Commercial Partnerships. Prior to joining Visit London, she worked as an independent strategy consultant in the telecom and TV industries. Having begun her career with Unilever, Sally has since held a number of senior positions in telecoms, media and retail. She led the creation of Tesco Mobile, Europe’s second largest virtual mobile operator, as well as doubling Tesco’s branded telecoms revenues and profits in less than two years. She also headed British Telecom’s £4 billion consumer voice business, overseeing sales, marketing and customer service. Sally holds a BA in Law and Accounting, and is an INSEAD MBA graduate.
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 | Martine Ainsworth-Wells
Marketing Director
Prior to joining Visit London, Martine spent a highly successful 10 years in the media industry, working for some of the industry’s biggest brands. In the mid 1990s, whilst working for EMAP radio, she was invited to join the launch team of Heart fm as Head of Promotions, quickly overtaking Capital fm to become London’s most listened to radio station. Having taken the radio station to broadcast live from the Sydney 2000 Olympics and picked up 2 Gold Sony Radio Awards along the way, she then moved to do the same job at the Evening Standard. Martine joined Visit London in February 2004 and is charged with promoting the city she now calls home, as the world's most dynamic and exciting destination brand. Her favourite day out in London is wandering round her local Kew Gardens, watching the world go by with other happy, smiling visitors.
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 | David
Hornby
Commercial
Director
David joined Visit London in 2003 after twelve years
in the hotels sector, most recently as Director of
Meetings and Events at Thistle Hotels. He now focuses
on the economic benefit of improved business tourism
into London and on the overall commercial performance
of the Visit London organisation. David is a born
optimist: "My best day in London would be one
where Arsenal lose at home to Manchester United and
England beat Australia at Twickenham."
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 | Ken Kelling
Communications Director
Ken joined Visit London from Shakespeare's Globe in 2003 having been Head of Communications at the leading Bankside theatrical attraction. He has also worked for VisitBritain and the London Transport Museum, and is now Visit London's resident bus spotter (just ask him the difference between a London Routemaster and a Regency Three!). Living close to Waterloo in central London, Ken loves to spend time walking along the banks of the Thames.
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 | Martin Singfield
Finance Director
Martin joined Visit London in October 2004 with more than 20 years finance and accountancy experience. He has worked in both the public and private sectors in the UK, as well as spending over 6 years working in Australia and Canada. Martin's most recent position was that of Director of Finance at Teddington Studios in West London. He has a degree in economics and is also a member of the Chartered Institute of Public Finance and Accountancy. Martin's focus is on improving the financial systems at Visit London, as well as contributing towards the organisation’s overall strategy. "My favourite part of London is undoubtedly Richmond Park on a crisp winter's day."
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| Josephine Adams
Director - Digital
Josephine Adams filled the newly created director of digital post in September 2006, recognising the critical importance of digital communications for the travel and tourism industry, in particular in the lead up to the 2012 Olympic Games. With a career spanning 25 years in the digital and publishing worlds, Josephine is responsible for leading and directing Visit London's digital strategy, both internet and TV.
Initial roles at Emap as editor then publisher, were followed by a move to Ziff-Davis Europe, where Josephine oversaw a number of successful magazine and digital launches, including PC Magazine, Yahoo! UK & Eire and ZDNet UK. Josephine subsequently worked in MD roles for Aspen Media Services, and then Emap again. In 2001, as CEO of netdecisions' ventures, she worked on e-businesses with shareholders including Channel 5 and Carphone Warehouse. Most recently Josephine was MD of Personals for Yahoo! Europe and then CEO of YooMedia Dating.
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