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 London Councils funds Visit London to deliver a programme of activity focussed on London's Boroughs. An important aim of the programme is to equip local authorities with the necessary marketing skills to promote their tourism offer effectively. With this in mind, a number of marketing tools have been developed that are practical and easy to use. We hope that you will find the material useful and we welcome any feedback.
For further information, to comment on the material or for any queries about these documents, please contact Lael Scheckter at lscheckter@visitlondon.com
Local Tourism Toolkit
A practical guide for London Boroughs on how to promote tourism to “locals”.
Download the toolkit:
Local Tourism Toolkit: Part One [PDF 325KB]
Local Tourism Toolkit: Part Two [PDF 240KB]
Marketing Tutorials
Download the tutorials:
Tutorial 1: Marketing and its Application to Tourism: Defined and Explained [PDF 160KB]
Tutorial 2: Researching Customer Insights [PDF 120KB]
Tutorial 3: Segmentation and Communicating Our Offer [PDF 145KB]
Tutorial 4: Managing the Brand [PDF 140KB]
Tutorial 5: Copywriting for Marketers [PDF 110KB]
Local Tourism Marketing Case Studies
Learn from each other and read what your peers are doing to develop and market the local visitor economy with these local marketing case studies, describing some of the positive and practical work that’s being done across London.
Read more and download the Local Tourism Marketing Case Studies
Marketing Surgery Reports
During 2006/7 and 2007/8 Visit London commissioned 13 marketing surgeries under the aegis of the London Councils Work Programme. All the reports are available to download now.
Read more and download the Marketing Surgery Reports
The Tourism potential of the Cultural Olympiad: a briefing for boroughs
Visit London and London Councils hosted an event on Tuesday 8 April 2008 to explore the tourism potential of the Cultural Olympiad. You can view or download all the presentations from the event here.
Emil Brannen – The Tourism Potential [PDF 1,091KB]
Ken Kelling – Communicating the Olympiad [PDF 5,121KB]
Mike Gibbons – Francesca Canty LOCOG [3,135KB]
Sarah Barnwell – What it Means For You [338KB]
For more information please contact Lael Scheckter at lscheckter@visitlondon.com
Cultural Fact Sheets
Visit London has produced a series of factsheets highlighting a number of London's different cultural communities. They provide a useful, fun and informative look at the communities which have formed thriving populations and neighbourhoods throughout London.
Media, Advertising and PR Event
Visit London recently hosted an event with presentations on current media trends, effective advertising and getting the most out of Visit London PR. Download the presentations here:
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