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In order to gauge the level of activity across the visitor economy in London, Visit London has developed a monthly composite index of leading visitor surveys. This index gives a quick indication of current trading conditions and is based upon a basket ten individual surveys.
How it works?
The monthly year-on-year percentage change for each indicator is given a score between 1-10 depending on the change. For example, a +10% monthly change gets 10 points, while -8% change gets 0 points, and so on.
What indicators are used?
- Overseas visits to the UK. Source: National Statistics - International Passenger Survey
- London attraction visits. Source: Visit London
- Survey of UKinbound members. Source: UKinbound
- London hotel occupancy levels. Source: PKF
- London terminal passenger levels. Source: CAA
- The effective exchange rate of the pound against other currencies. Source: Bank of England
- UK consumer confidence. Source: EU
- The level of the FTSE100. Source: FTSE
- London retail VAT refunds. Source: Global Refund
- Visits to London tourist information centres. Source: Greenwich Council, BLVC (British, London Visitor Centre), Croydon TIC
When does it come out?
The index is published during the second week of the month. There is a two-month time lag due to the various collection methods of the surveys
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