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Visit London has an enormous research library containing statistical data on many aspects of the visitor economy in London. As the official visitor organisation for the capital, we receive many statistical surveys and reports.
Helping you help yourself
In order to allow greater access to this information, listed below is a selection of links to key data sources of most relevance to tourism in London. In many cases this information is freely available.
Overseas Visitor Data
International Passenger Survey
Measures the number of visitors entering the UK from three areas of residence: North America, Western Europe and Other Areas. Published monthly (except Jan) by National Statistics.
UKinbound Visitor Statistics
A business barometer, based upon a survey of UKinbound members, comparing visitor numbers and booking forecasts with a similar and corresponding period in the previous year. Published monthly by UKinbound (formerly BITOA).
Regional International Passenger Data
Measures the number of visitors to UK regions, including London. Published quarterly by VisitBritain.
Domestic Visitor Data
United Kingdom Tourism Survey
A national consumer survey measuring the volume and value of tourism trips taken by UK residents. Published monthly by VisitBritain.
English Leisure Day Visits Survey
Measures the number of people who take leisure day trips in England. Published every four years (last survey 2005) by the Countryside Commission.
UK Tourism Satellite Account
The DCMS is conducting work to produce Tourism Satellite Accounts for the UK. Initial results were published in 2004. Further work is planned.
Global Visitor Data
World Tourism Barometer
Overview of global tourism data from destination countries and air transport. Published three times a year (January, June, and October) by the World Tourism Organisation.
WTTC Tourism Satellite Accounting
Country reports that quantify all aspects of Travel & Tourism demand. Published annually (March) by World Travel & Tourism Council.
European Cities Tourism
Database of tourism statistics relating to 30+ European cities. Managed on an ongoing basis by TourMIS.
Conference, Meetings & Business Visitors
British Conference Venues Survey
Measures the key characteristics of the UK conference and meetings market. Includes a section on the London market. Published annually during the Summer by The British Association of Conference Destinations.
UK Conference Market Survey
The report contains results of interviews with 300 association (not for profit) organisers and 300 corporate (for profit) buyers. Published annually with quarterly updates by Meetings Industry Association.
International Meetings Statistics
Assortment of reports detailing international meeting trends. Published annually (Sept) by Union of International Associations.
European Cities Monitor
Views of Senior Executives from 500 European companies on Europe’s leading business cities. Published annually in October by Cushman & Wakefield Healey & Baker.
Hotels
PKF Monthly London Hotel Trends
A survey of business levels across 40,000+ London hotel rooms. Supply featured is mainly in the 3–5 star categories. Published monthly by PKF.
HotelBenchmark Survey
International monthly hotel performance data encompassing data from 7,800 hotels in 500 global markets including London. Published monthly by STR Global.
UK Chain Hotels Survey
A survey of 500 chain hotels operating primarily in the 3-4 star categories. Published monthly by TRI Hospitality Consulting.
PwC Hospitality Directions
A quartely survey of trends impacting the UK hospitality sector.
UK Occupancy Survey
A monitor of bed and room occupancy for serviced accommodation. Based upon a small sample of hotels, guest houses and B&Bs throughout the UK. Published monthly by VisitBritain.
Real Estate
Market Monitor
Analysis of the Central London real estate market. Published quarterly by Driver Jonas.
Business Outlook
Annual outlook and review covering various real estate market sectors. Published annually in January by Christie & Co.
London Business in General
London Chamber of Commerce and Industry
Various reports and surveys across key areas impacting London businesses.
Corporation of London
Various reports highlighting the importance of the City.
Think London
Think London, formerly known as London First Centre, is the official inward investment agency for London. Various reports highlighting the importance of the capital to business.
London Economic Information
London’s Economy Today
A monthly bulletin featuring the most up to date information on the state of London’s economy. It is published on the third Tuesday of each month. Published monthly by GLA Economics.
Attractions
Visits to Visitor Attractions
Attendance figures at over 2,800 individual attractions, admission charges, type of ownership and seasonal opening of visitor attractions in the UK. Published annually in July by VisitBritain.
Visitor Attractions Quarterly Survey
Attendance numbers to English regional attractions. Published quarterly by Visit Britain.
Museums
National Museum Directors Conference
Reports highlighting the impact of the national museums, libraries and archives.
Monthly Museum and Gallery Visits
The number of visits made to DCMS sponsored museums and galleries. Published monthly by DCMS.
Retail
London Retail Sales Monitor
Measures changes in the actual value of retail sales from a sample of retailers across London. Published monthly by London Retail Consortium.
Footfall Index
Measures actual numbers of people at various retail locations nationwide. Published monthly by Footfall.
Transport
London Travel Report
Statistical report on all aspects of transport in London. Published annually (January) by TfL.
UK Airport Statistics
Passenger and traffic movement levels across 60 UK airports. Published weekly by CAA.
British Airways Traffic Statistics
Monthly traffic statistics and business activity from British Airways. Published on the third working day of each month by BA.
Others
London Key Facts
Facts and figures about London, including sections on wealth and poverty, diversity, education, housing, culture and tourism and the boroughs. Published annually by London Councils.
Olympic Games Impact Report
Olympic Games Impact Report is a study by PriceWaterhouseCoopers, commissioned by the DCMS and the London Development Agency, to assess the likely net benefits of hosting the Olympics and Paralympics in 2012.
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