Visit London Activity
Visit London’s leisure marketing department works in collaboration with the travel trade, and targets the consumer directly via mass media, to inspire and generate trips to London. Activity also focuses on sectoral campaigns: retail, eating, luxury, gay, diversity and youth.
Specific aims for bringing leisure visitors to London involve:
- highlighting reasons to visit London
- maximising visitor spend by keeping trade and consumers well-informed about what’s happening in London
- generating immediacy of travel
- encouraging visitors to explore both the main attractions and the hidden gems London has to offer
- highlighting London’s diversity
- overcoming longstanding obstacles: price, scale and accessibility
- challenging out-dated perceptions of London
To see what we have been doing in our main markets click on the flags below:
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